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WHVerified10 segments tracked|6 years of data|Annual (10-K)
Total Revenue
$2.0B43.5%
FY2024
Operating Segments
10Active segments
Blended Margin
0.0%Operating margin
Highest Margin
0.0%Marketing Reservationand Loyalty
Segment Shift
Marketing Reservationand Loyalty has grown from 27.3% to 28.7% of total revenue since FY2019, with 0.0% operating margins. Meanwhile, Licenseand Other Fee From Former Parent is the fastest growing at +6.3% YoY.
Segment Revenue Over Time
Revenue Mix
Segment Breakdown — FY2024
| Segment | Revenue | Op. Income | Margin | % of Total | YoY |
|---|---|---|---|---|---|
| Marketing Reservationand Loyalty | $563M | $0 | 0.0% | 28.7% | -2.6% |
| Royaltiesand Franchise Fees | $555M | $0 | 0.0% | 28.2% | +4.3% |
| Marketing And Reservation Fees | $467M | $0 | 0.0% | 23.8% | +0.0% |
| Other Productsand Services | $157M | $0 | 0.0% | 8.0% | +6.1% |
| Licenseand Other Fee From Former Parent | $119M | $0 | 0.0% | 6.1% | +6.3% |
| Loyalty Program | $96M | $0 | 0.0% | 4.9% | +0.0% |
| Initial Franchise Fees | $22M | $0 | 0.0% | 1.1% | +0.0% |
| Hotel Management Services | $10M | $0 | 0.0% | 0.5% | -28.6% |
| Cost Reimbursements | $0 | $0 | 0.0% | 0.0% | +0.0% |
| Forgiveness Of Note Receivable | $-24M | $0 | 0.0% | -1.2% | +0.0% |
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