M
MO
MOUnverified3 segments tracked|6 years of data|Annual (10-K)
Total Revenue
$24.0B1.9%
FY2024
Operating Segments
3Active segments
Blended Margin
49.4%Operating margin
Highest Margin
52.2%Oral Tobacco
Segment Shift
Oral Tobacco has grown from 0.0% to 11.6% of total revenue since FY2019, with 52.2% operating margins.
Segment Revenue Over Time
Revenue Mix
Segment Breakdown — FY2024
| Segment | Revenue | Op. Income | Margin | % of Total | YoY |
|---|---|---|---|---|---|
| Smokeable Products | $21.2B | $10.8B | 51.0% | 88.3% | -2.5% |
| Oral Tobacco | $2.8B | $1.4B | 52.2% | 11.6% | +4.1% |
| All Others | $38M | $-414M | -1089.5% | 0.2% | -36.7% |
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