M
MNST
MNSTReviewed4 segments tracked|9 years of data|Annual (10-K)
Total Revenue
$4.7B2.4%
FY2024
Operating Segments
4Active segments
Blended Margin
53.0%Operating margin
Highest Margin
113.5%Strategic Brands
Segment Shift
Strategic Brands has grown from 100.0% to 4.4% of total revenue since FY2016, with 113.5% operating margins.
Segment Revenue Over Time
Revenue Mix
Segment Breakdown — FY2024
| Segment | Revenue | Op. Income | Margin | % of Total | YoY |
|---|---|---|---|---|---|
| Monster Energy Drinks | $4.3B | $2.5B | 57.0% | 91.5% | +2.8% |
| Strategic Brands | $206M | $234M | 113.5% | 4.4% | +3.4% |
| Alcohol Brands | $172M | $-200M | -116.3% | 3.6% | -6.8% |
| All Others | $24M | $5M | 19.7% | 0.5% | +0.3% |
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