L
LUV
LUVReviewed6 segments tracked|6 years of data|Annual (10-K)
Total Revenue
$29.7B14.6%
FY2024
Operating Segments
6Active segments
Blended Margin
0.0%Operating margin
Highest Margin
0.0%Passenger Revenue Non Loyalty
Segment Shift
Passenger Revenue Non Loyalty has grown from 78.4% to 69.0% of total revenue since FY2019, with 0.0% operating margins. Meanwhile, Passenger Ancillary Sold Separately is the fastest growing at +11.2% YoY.
Segment Revenue Over Time
Revenue Mix
Segment Breakdown — FY2024
| Segment | Revenue | Op. Income | Margin | % of Total | YoY |
|---|---|---|---|---|---|
| Passenger Revenue Non Loyalty | $20.5B | $0 | 0.0% | 69.0% | +7.3% |
| Passenger Loyalty Air Transportation | $3.5B | $0 | 0.0% | 11.7% | -4.3% |
| Product And Service Other | $2.3B | $0 | 0.0% | 7.8% | +0.0% |
| Other Revenue | $2.2B | $0 | 0.0% | 7.4% | +4.8% |
| Passenger Ancillary Sold Separately | $1.0B | $0 | 0.0% | 3.5% | +11.2% |
| Cargo And Freight | $175M | $0 | 0.0% | 0.6% | +0.0% |
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