D
DECK
DECKUnverified3 segments tracked|4 years of data|Annual (10-K)
Total Revenue
$5.5B9.8%
FY2026
Operating Segments
3Active segments
Blended Margin
0.0%Operating margin
Highest Margin
0.0%UGGBrand Segment
Segment Shift
UGGBrand Segment has grown from 53.2% to 50.0% of total revenue since FY2023, with 0.0% operating margins. Meanwhile, Hoka Brand Segment is the fastest growing at +15.9% YoY.
Segment Revenue Over Time
Revenue Mix
Segment Breakdown — FY2026
| Segment | Revenue | Op. Income | Margin | % of Total | YoY |
|---|---|---|---|---|---|
| UGGBrand Segment | $2.7B | $0 | 0.0% | 50.0% | +8.2% |
| Hoka Brand Segment | $2.6B | $0 | 0.0% | 47.3% | +15.9% |
| Other Brands Segment | $146M | $0 | 0.0% | 2.7% | -33.9% |
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