B
BKNG
BKNGUnverified3 segments tracked|6 years of data|Annual (10-K)
Total Revenue
$23.7B11.1%
FY2024
Operating Segments
3Active segments
Blended Margin
0.0%Operating margin
Highest Margin
0.0%Merchant Revenue
Segment Shift
Merchant Revenue has grown from 25.4% to 59.6% of total revenue since FY2019, with 0.0% operating margins.
Segment Revenue Over Time
Revenue Mix
Segment Breakdown — FY2024
| Segment | Revenue | Op. Income | Margin | % of Total | YoY |
|---|---|---|---|---|---|
| Merchant Revenue | $14.1B | $0 | 0.0% | 59.6% | +29.3% |
| Agency Revenue | $8.5B | $0 | 0.0% | 35.9% | -9.5% |
| Advertisingandotherrevenues | $1.1B | $0 | 0.0% | 4.5% | +5.7% |
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